Before you start working with a digital agency, you will want to ensure that you select the best company to work with for you. There are a lot of questions that you should be asking them, and you can judge them by the answers that they give. Making sure that you do due diligence checks before working with an agency will help to ensure that you partner with a reputable and reliable one. Below are some of the questions that you should be asking to help you select the best agency for your business.
Are You A Certified Partner Of The Search Engines?
When you are looking to choose a marketing agency, you will want to ensure that you select one that is a certified partner with search engines such as Google. Choosing an accredited partner will help to ensure that the agency supplies its customers with a quality service, and they use the techniques recommended by the search engines.
How Do You Keep Up To Date With Changes In SEO?
SEO is an industry which is in constant flux, and one of the reasons for this is the updates that they do to improve the search results and search experience for their users. As such, any agency worth their salt will be keeping up to date with SEO in many ways. Websites such as Moz.com are an excellent source for the latest SEO news, and there are also plenty of other websites and forums that they can use.
What Metrics Do You Use For Reporting?
You will also want an explanation of the metrics an agency uses to report back to clients and ask them to explain why they use the ones that they do. The better agencies will have their reports in layman’s terms so that they are simple to understand.
Do You Outsource Work?
You will often find that many agencies will outsource work throughout the work so that they can supply the service as cheaply as possible and maximise their profits. However, some agencies do everything in-house, and these will usually charge more for their services. When a company does everything internally, it is easier to ensure that the quality of work remains at a set standard, giving the customer value for money.
What Do I Get For Your Quote?
You will also want to understand the proposal that you get from a marketing agency before deciding to use their services. You will want to know how many hours work per month the agency will do for the quote that they supplied, and how much time you will have with your account manager monthly.
As with most things, you get what you pay for, and digital marketing is the same. Make sure that you do plenty of research on potential companies, ask lots of questions, and take your time making your decisions.
