If you’re unfamiliar with the concept of a 3D web viewer but have come across one before, consider this article your primer. You’ll learn about why anyone would use such a tool and how it works, as well as some tips for maximizing its potential.
3D marketing on social media
Social media is more than a means to share your video and photo content. It’s also a powerful tool for promoting 3D interactivity, bringing your brand to life in an innovative new way.
When you create 3D content, you can use social media as part of your marketing strategy by sharing links to the interactive viewer on Facebook and Twitter (or via other platforms). This will help drive traffic back to your website or landing page where people can engage with the full experience.
Sharing images or videos of the content posted on social media could be something like a behind-the-scenes section of the experience being developed exclusively for fans on Facebook or Instagram Stories. This will bring some extra attention to what you’re doing in addition to showing off some great visual assets that aren’t available anywhere else yet (such as 3D concept art).
Make your web viewer pop with interactive content
If you want users to be able to get more information about what they’re looking at, having a link will allow them to do so. This can be as simple as adding an email address and name of the person who wrote the article and posted it on your website, or something more detailed like a small window into another page where there’s even more information about the topic being discussed in this article.
You could also use this video viewer as your main marketing tool if you’d like. This option will allow people who come across your video player link on social media or wherever else they happen to see it, without actually having to go through another website before reaching yours (which can sometimes lead them away from what they were originally searching for).
Add a call-to-action button at the bottom of each page which allows viewers to interact with other elements on their screen when clicked upon (such as opening up additional windows containing videos) for users not only to engage with each other but also to provide feedback about what’s happening within these containers.
Integrate your viewer into an existing page
The first way to market with a 3D web viewer is to integrate it into an existing page. This can be done by placing the viewer on your website or blog and making sure that the viewer is mobile-friendly, accessible by all users, and compatible with all browsers.
Multi-platform compatibility is key
Your 3D web viewer should be compatible with all devices. This means that it needs to work on desktop computers and mobile phones, as well as laptops, tablets, and TVs. If you can’t make your viewer work on all these devices, you need to let users know what they will be able to see when they visit your website.
It’s essential that your 3D web viewer is accessible for people with disabilities too – not just because it’s the right thing to do but also because it’ll help attract the right kind of customers who might not otherwise have found their way toward purchasing from your store.
A user-friendly viewer beats a flashy one
You need to aim for simplicity, not complexity. Your 3D web viewer should be easy to use and navigate. A good 3D web viewer will have a simple user interface (UI) that’s intuitive and easy to understand, without being cluttered with buttons or controls that are only needed by more advanced users. It should also make downloading and installing the software as painless as possible because if people can’t get past that step then they’ll never see what you’re offering them in terms of content or functionality.
A good example of this approach is a website that uses an animated 3D model of its logo throughout its landing page design.
Conclusion
This article should give you some inspiration for your marketing plans. 3D technology is becoming more popular, so it is expected there to be a lot more of these viewers in the future. This means there will be more competition for your business. If you want to stand out from the crowd and make your viewer stand out from theirs then consider some of the tips above.
